B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- retention rate for eCommerce/Retail apps (2023)
The average 30+ day retention rate benchmark for eCommerce/Retail mobile apps is 37%.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Geckoboard
Primary
Tier A
https://www.geckoboard.com/best-practice/kpi-examples/retention-rate/?ref=geckoboard.com ↗
Source Article
Retention Rate | KPI examples | Geckoboard
What is Retention Rate?
The Retention Rate is the percentage of people who continue to use your app over a given period of time (week, month, or quarter). It’s the inverse of user churn. (If your 90-day Retention Rate is 25%, then your churn is 75%.)
The Retention Rate can also involve a cohort anal…
Original Research
Geckoboard
· Original study ↗
Methodology
Industry benchmarks
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
eCommerce/Retail apps: 37% retention rate. Source: Geckoboard (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-retail-30-day-retention-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ecommerce-retail-30-day-retention-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- retention rate for eCommerce/Retail apps<br><small>Source: Geckoboard (2023) · <a href="https://lighthousedata.io/data/ecommerce-retail-30-day-retention-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.