B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- retention rate for Jaguar Land Rover Defender owners (2025)
89% of Jaguar Land Rover Defender owners contacted by direct mail were retained six months after engagement.
- Applies specifically to owners contacted by direct mail six months after engagement
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
DMA (Direct Marketing Association)
Primary
Tier A
https://www.marketreach.co.uk/case-studies/jaguar-land-rover-connected-mailing-adventure ↗
Source Article
A connected mailing took drivers on a multi
Original Research
DMA (Direct Marketing Association)
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Jaguar Land Rover Defender owners: 89% retention rate. Source: DMA (Direct Marketing Association) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/jaguar-land-rover-connected-mailing-results
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<blockquote cite="https://lighthousedata.io/data/jaguar-land-rover-connected-mailing-results" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- retention rate for Jaguar Land Rover Defender owners<br><small>Source: DMA (Direct Marketing Association) (2025) · <a href="https://lighthousedata.io/data/jaguar-land-rover-connected-mailing-results" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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