B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
34%
34% -- engagement rate increase for Nike Never Done Evolving campaign (2022)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
34%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Nike
Primary
Tier B
https://www.inx.com.sg/ai-brand-activation-campaign-ideas-shaping-2026/ ↗
Source Article
AI Brand Activation Ideas Shaping Campaigns in 2026
AI Brand Activation Campaign Ideas Shaping 2026
AI brand activations in 2026 are becoming more personalised, more participatory, and more connected across physical and digital channels. The strongest campaigns use AI to create genuine interaction — not just to automate tasks that humans used to do m…
Original Research
Nike
· Original study ↗
Methodology
Compared against standard Nike campaign benchmarks
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nike Never Done Evolving campaign: 34% engagement rate increase. Source: Nike (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nike-never-done-evolving-34-percent-engagement
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<blockquote cite="https://lighthousedata.io/data/nike-never-done-evolving-34-percent-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>34%</strong> -- engagement rate increase for Nike Never Done Evolving campaign<br><small>Source: Nike (2022) · <a href="https://lighthousedata.io/data/nike-never-done-evolving-34-percent-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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