B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
7.6%
7.6% -- click through rate for emails containing the word 'newsletter' (2023)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
7.6%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
65
Source
Kinsta
Primary
Tier A
https://www.drip.com/blog/e-commerce-newsletter-ideas ↗
Source Article
6 Proven E-Commerce Newsletter Ideas to Inspire Your Own
Every year around Christmas, my aunt sends her annual family newsletter.
She tells us how the vegetable garden is flourishing, how well the boys are getting on at work, and how my uncle has added a new branch line or station to his model train set.
In some ways, my aunt is a marketing genius, becaus…
Original Research
Kinsta
· Original study ↗
Methodology
Research from Kinsta
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
emails containing the word 'newsletter': 7.6% click through rate. Source: Kinsta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/newsletter-click-through-rate-2023
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<blockquote cite="https://lighthousedata.io/data/newsletter-click-through-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.6%</strong> -- click through rate for emails containing the word 'newsletter'<br><small>Source: Kinsta (2023) · <a href="https://lighthousedata.io/data/newsletter-click-through-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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