B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
30%
30% -- campaign response rate for Ford and Lincoln Mercury dealers using Newgen CRM (2001)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2001
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Newgen / TeleTech Holdings
Primary
Tier B
http://www.teletech.com/investors/press-releases/2001/newgen-and-ford-create-custom-crm-solution-for… ↗
Source Article
Newgen and Ford Create Custom CRM Solution For Ford and Lincoln Mercury Dealerships
Original Research
Newgen / TeleTech Holdings
· Original study ↗
Methodology
Company press release reporting dealer campaign performance
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Ford and Lincoln Mercury dealers using Newgen CRM: 30% campaign response rate. Source: Newgen / TeleTech Holdings (2001). Via Lighthouse Intelligence -- https://lighthousedata.io/data/newgen-ford-campaign-response-rate-2001
HTML Embed
<blockquote cite="https://lighthousedata.io/data/newgen-ford-campaign-response-rate-2001" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- campaign response rate for Ford and Lincoln Mercury dealers using Newgen CRM<br><small>Source: Newgen / TeleTech Holdings (2001) · <a href="https://lighthousedata.io/data/newgen-ford-campaign-response-rate-2001" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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