B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- campaign response rate for New World Direct (2010)
New World Direct campaigns achieved a 10 percent average consumer response rate.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2010
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Foodstuffs Wellington
Primary
Tier B
http://www.stoppress.co.nz/blog/2010/11/and-now-the-news/ ↗
Source Article
StopPress
Original Research
Foodstuffs Wellington
· Original study ↗
Methodology
Company-reported average response rate for New World Direct campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New World Direct: 10% campaign response rate. Source: Foodstuffs Wellington (2010). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-world-direct-response-rate
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<blockquote cite="https://lighthousedata.io/data/new-world-direct-response-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- campaign response rate for New World Direct<br><small>Source: Foodstuffs Wellington (2010) · <a href="https://lighthousedata.io/data/new-world-direct-response-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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