B
Evidence Grade B
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accuracy verified by the review judge
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Recent
13.8%
13.8% -- new donor retention rate for New (first-time) nonprofit donors (2025)
New donor retention rate for nonprofits is 13.8%.
- Secondary citation via vendor blog
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Lighthouse Research Team
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Source verified
Evidence graded
Value
13.8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
M+R
Primary
Tier C
https://givelife365.com/blog/role-of-technology-in-nonprofit-success/ ↗
Source Article
Role of Technology in Nonprofit Success: 2026 Guide
If you work at a nonprofit, you already know the feeling. Your inbox is overflowing, your donor spreadsheet hasn’t been updated in three weeks, your volunteer coordinator is texting you about a scheduling mix-up, and somewhere in all of that, you’re supposed to be focused on the mission that brought…
Original Research
M+R
· Original study ↗
Methodology
Cited from M+R Benchmarks 2026 Study (2025 data); article notes fewer than 1 in 7 first-time donors give a second gift. Secondary citation via vendor blog.
Methodology documented
Segmentation
IndustryNonprofit
Channelcontent
Cite this stat
Plain Text
New (first-time) nonprofit donors: 13.8% new donor retention rate. Source: M+R (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-donor-retention-rate-13-8-percent
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<blockquote cite="https://lighthousedata.io/data/new-donor-retention-rate-13-8-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>13.8%</strong> -- new donor retention rate for New (first-time) nonprofit donors<br><small>Source: M+R (2025) · <a href="https://lighthousedata.io/data/new-donor-retention-rate-13-8-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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