B
Evidence Grade B
Graded
under review
Safe to Cite
Current
20%
20% -- new donor retention rate for New donors (first-time nonprofit donors) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Fundraising Effectiveness Project
Primary
Tier C
https://audienceview.com/unlimited/fundraising/ ↗
Source Article
Unlimited – Fundraising
Original Research
Fundraising Effectiveness Project
· Original study ↗
Methodology
Article states 'around 20%'; figure explicitly attributed to the Fundraising Effectiveness Project; no specific reporting year for the underlying data is given in the article, so collection year used.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
New donors (first-time nonprofit donors): 20% new donor retention rate. Source: Fundraising Effectiveness Project (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-donor-retention-rate-20-percent
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<blockquote cite="https://lighthousedata.io/data/new-donor-retention-rate-20-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- new donor retention rate for New donors (first-time nonprofit donors)<br><small>Source: Fundraising Effectiveness Project (2026) · <a href="https://lighthousedata.io/data/new-donor-retention-rate-20-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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