B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
33%
33% -- new donor retention rate for nonprofit donors (no thank-you call, baseline) (2023)
Baseline donor retention rate was 33%, which increased to 41% when donors received a phone call within 90 days of giving.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
33%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bloomerang
Primary
Tier B
https://48in48.org/blog/retaining-first-time-donors-a-guide-for-nonprofits ↗
Source Article
Retaining First-Time Donors: A Guide for Nonprofits
Original Research
Bloomerang
· Original study ↗
Methodology
Baseline retention rate cited in Bloomerang data comparing call vs no-call cohorts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit donors (no thank-you call, baseline): 33% new donor retention rate. Source: Bloomerang (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/new-donor-retention-baseline
HTML Embed
<blockquote cite="https://lighthousedata.io/data/new-donor-retention-baseline" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>33%</strong> -- new donor retention rate for nonprofit donors (no thank-you call, baseline)<br><small>Source: Bloomerang (2023) · <a href="https://lighthousedata.io/data/new-donor-retention-baseline" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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