B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
45.5%
45.5% -- new donor retention rate for Nonprofit first-time donors (US) (2018)
New-donor retention rates are hovering at 45.5%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
45.5%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
journity.com
Primary
Tier C
https://journity.com/2018/07/demystifying-facebook-audiences-for-nonprofits/ ↗
Source Article
Demystifying Facebook Audiences for Nonprofits - Journity
Let’s be completely honest here: Facebook is a big deal. As one of the largest social media platforms in the world, it provides an incredible opportunity for organizations of all sizes to reach new audiences and forge new connections. To put this tremendous impact to scale, 79% of Americans (and 22%…
Original Research
journity.com
· Original study ↗
Methodology
Original study not named in article; figure referred to as 'new-donor retention rates'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nonprofit first-time donors (US): 45.5% new donor retention rate. Source: journity.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-new-donor-retention-rate-2018
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<blockquote cite="https://lighthousedata.io/data/nonprofit-new-donor-retention-rate-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45.5%</strong> -- new donor retention rate for Nonprofit first-time donors (US)<br><small>Source: journity.com (2018) · <a href="https://lighthousedata.io/data/nonprofit-new-donor-retention-rate-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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