B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
10%
10% -- customer retention increase for Nestlé (2024)
Personalized customer engagement boosted customer satisfaction and resulted in a 10% increase in customer retention at Nestlé.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
sobot.io
Primary
Tier C
https://www.sobot.io/blog/nestle-innovation-and-customer-excellence/ ↗
Source Article
Nestlé’s Journey: Innovation, Sustainability, and Customer Excellence
Nestlé, the world’s largest food and beverage company, is iconic in the global economy. This Swiss multinational, which dates back to 1867, has an incredible portfolio of more than 2000 brands, including names such as Nescafé, KitKat, and Purina.
What makes Nestlé stand out is not just its size but …
Original Research
sobot.io
· Original study ↗
Methodology
Customer retention lift attributed to personalized marketing engagement; baseline and timeframe not specified.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Nestlé: 10% customer retention increase. Source: sobot.io (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nestle-personalization-retention-10
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<blockquote cite="https://lighthousedata.io/data/nestle-personalization-retention-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- customer retention increase for Nestlé<br><small>Source: sobot.io (2024) · <a href="https://lighthousedata.io/data/nestle-personalization-retention-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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