B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
25%
25% -- customer retention increase for AI-driven personalization (tailored marketing) (2025)
AI-driven personalization such as tailored marketing can boost customer retention by 25%.
- Secondary citation of PwC's 2025 AI Predictions
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
PwC
Primary
Tier C
https://www.modulairstudio.com/blog-posts/why-ai-native-solutions-are-the-future-of-business ↗
Source Article
Why AI-Native Solutions are the Future of Business
Why AI-Native Solutions are the Future of Business
Welcome to the Modulair Studio blog! We’re thrilled to unveil Modulair Studio, a design and development agency where AI-native solutions meet human ingenuity to redefine business and technology innovation. Our mission is to craft transformative expe…
Original Research
PwC
· Original study ↗
Methodology
Projected uplift in customer retention from AI-driven personalized marketing, as cited in the blog from PwC 2025 AI Business Predictions; secondary citation, not independently verified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
AI-driven personalization (tailored marketing): 25% customer retention increase. Source: PwC (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ai-personalization-customer-retention-25pct
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<blockquote cite="https://lighthousedata.io/data/ai-personalization-customer-retention-25pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- customer retention increase for AI-driven personalization (tailored marketing)<br><small>Source: PwC (2025) · <a href="https://lighthousedata.io/data/ai-personalization-customer-retention-25pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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