B
Evidence Grade B
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Recent
89%
89% -- customer retention increase for omnichannel advertising strategies (2025)
Omnichannel advertising strategies can enable businesses to boost customer retention by 89%.
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Lighthouse Research Team
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Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
86
Source
McKinsey
Primary
Tier A
https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-omnichannel-marketing ↗
Source Article
Overcoming omnichannel advertising hurdles with powerful, precise data
Overcoming omnichannel advertising hurdles with powerful, precise data
It’s 2025—and the value of omnichannel advertising strategies is undeniable. McKinsey defines omnichannel strategies as interacting with your customers over the channels they prefer.1 These strategies can increase sales by 287%2,…
Original Research
McKinsey
· Original study ↗
Methodology
McKinsey definition of omnichannel strategies
Methodology documented
Segmentation
Channelrss_feed
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omnichannel advertising strategies: 89% customer retention increase. Source: McKinsey (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boost-customer-retention-89-percent
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<blockquote cite="https://lighthousedata.io/data/boost-customer-retention-89-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- customer retention increase for omnichannel advertising strategies<br><small>Source: McKinsey (2025) · <a href="https://lighthousedata.io/data/boost-customer-retention-89-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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