B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- ad spend for native display ad revenues (2021)
BI predicts native display ad revenues will grow to represent 74% of total U.S. display ad revenues by 2021.
- Forecast/projection by Business Insider (BI)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2021
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
BI
Primary
Tier B
https://tinyurl.com/hhmzhwg ↗
Source Article
Since Earned Media Is Harder" to Obtain, Branded Content Is Needed
Since earned media is getting “harder to gain traction in,” PR people need to make “smart branded content recommendations for clients,” Communications Week was told Oct. 21.
|
Katie Creaser |
Katie Creaser, VP of Affect, New York, said, “PR pros are probably not extending enough into native content …
Original Research
BI
· Original study ↗
Methodology
Predicted by BI
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelpaid_ads
Cite this stat
Plain Text
native display ad revenues: 74% ad spend. Source: BI (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/native-ad-revenue-2021-prediction
HTML Embed
<blockquote cite="https://lighthousedata.io/data/native-ad-revenue-2021-prediction" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- ad spend for native display ad revenues<br><small>Source: BI (2021) · <a href="https://lighthousedata.io/data/native-ad-revenue-2021-prediction" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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