B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
15%
15% -- click through rate for Marks & Spencer Valentine's paid TikTok ad campaign (2022)
Marks & Spencer's Valentine's paid TikTok ad campaign achieved a click-through rate of over 15%.
- Reported as 15%+
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
auraads.co
Primary
Tier B
https://auraads.co/blog/successful-tiktok-ads ↗
Source Article
5 Successful TikTok Ads That Are Crushing The Ad Game
Original Research
auraads.co
· Original study ↗
Methodology
Reported as 15%+ (lower bound); overall engagement rate 15.47%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Marks & Spencer Valentine's paid TikTok ad campaign: 15% click through rate. Source: auraads.co (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ms-valentines-campaign-15pct-ctr
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ms-valentines-campaign-15pct-ctr" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- click through rate for Marks & Spencer Valentine's paid TikTok ad campaign<br><small>Source: auraads.co (2022) · <a href="https://lighthousedata.io/data/ms-valentines-campaign-15pct-ctr" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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