B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
30%
30% -- lead close rate for Moving companies (Google Ads leads) (2026)
An assumed 30% close rate on Google Ads leads for moving companies yields approximately 15 booked jobs from 50 leads.
- Used as an illustrative assumption in a worked calculation rather than an empirical study result.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
90day.marketing
Primary
Tier B
https://90day.marketing/mover-marketing/moving-company-advertising/ ↗
Source Article
Moving Company Advertising: Google Ads vs Meta Ads vs SEO
Original Research
90day.marketing
· Original study ↗
Methodology
Assumed close rate used in agency's worked example for moving leads.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Moving companies (Google Ads leads): 30% lead close rate. Source: 90day.marketing (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/moving-industry-close-rate-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/moving-industry-close-rate-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- lead close rate for Moving companies (Google Ads leads)<br><small>Source: 90day.marketing (2026) · <a href="https://lighthousedata.io/data/moving-industry-close-rate-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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