B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9.44%
9.44% -- csat increase for Motel Rocks (2025)
Motel Rocks achieved a 9.44% increase in CSAT using Zendesk Advanced AI for sentiment analysis.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
9.44%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Zendesk
Primary
Tier B
https://execsintheknow.com/blog/ai-customer-feedback-analysis-a-complete-guide/ ↗
Source Article
AI Customer Feedback Analysis: A Complete Guide
What is AI customer feedback analysis?
AI customer feedback analysis uses artificial intelligence to gather, analyze, and present valuable insights from customer feedback. This feedback can come from surveys, customer conversations, support ticket data, and more. The ultimate goal is to help busines…
Original Research
Zendesk
· Original study ↗
Methodology
Single-company case study using Zendesk Advanced AI sentiment analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Motel Rocks: 9.44% csat increase. Source: Zendesk (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/motel-rocks-csat-increase
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<blockquote cite="https://lighthousedata.io/data/motel-rocks-csat-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9.44%</strong> -- csat increase for Motel Rocks<br><small>Source: Zendesk (2025) · <a href="https://lighthousedata.io/data/motel-rocks-csat-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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