B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2.3%
2.3% -- csat increase for Soul Machines celebrity digital human campaigns (2026)
Soul Machines reported a 2.3% increase in CSAT.
- Reported metric without specified baseline or client breakdown
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2.3%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Soul Machines
Primary
Tier C
https://www.digitalhumans.com/blog/the-best-digital-human-providers-platforms-comparison-rankings-20… ↗
Source Article
The best digital human providers & platforms — vendor comparison and rankings for 2026
Digital humans have evolved from experimental novelty to a technology enterprises increasingly use to stand out in a digital-first world. With 89% of customers preferring digital humans over traditional chatbots and organizations reporting up to 300% increases in engagement, the technology has prove…
Original Research
Soul Machines
· Original study ↗
Methodology
Competitor claim cited second-hand; measurement scope and baseline period unspecified
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Soul Machines celebrity digital human campaigns: 2.3% csat increase. Source: Soul Machines (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/soul-machines-digital-human-csat-increase
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<blockquote cite="https://lighthousedata.io/data/soul-machines-digital-human-csat-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.3%</strong> -- csat increase for Soul Machines celebrity digital human campaigns<br><small>Source: Soul Machines (2026) · <a href="https://lighthousedata.io/data/soul-machines-digital-human-csat-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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