B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
22%
22% -- bot traffic share for Most click-fraud-affected industries (2015)
In 2015, the most click-fraud-affected industry had 22% of traffic that was bot-related, according to a Bloomberg click fraud report.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
22%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Bloomberg
Primary
Tier B
https://ppcprotect.com/what-is-click-fraud/ ↗
Source Article
What Is Click Fraud and How Can You Prevent It? | PPC Protect
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Original Research
Bloomberg
· Original study ↗
Methodology
Bloomberg click fraud report; highest of top 3 most affected industries
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Most click-fraud-affected industries: 22% bot traffic share. Source: Bloomberg (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/most-affected-industry-bot-traffic-22
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<blockquote cite="https://lighthousedata.io/data/most-affected-industry-bot-traffic-22" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>22%</strong> -- bot traffic share for Most click-fraud-affected industries<br><small>Source: Bloomberg (2015) · <a href="https://lighthousedata.io/data/most-affected-industry-bot-traffic-22" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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