B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
50%
50% -- bot traffic share for global web visits (2026)
Bot traffic accounts for over 50% of all web visits.
- The source specifies that traffic 'exceeds 50%'
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier B
https://intentrank.io/blog/seo-bot-software ↗
Source Article
SEO Bot Software: Legitimate Automation vs. Risky Tools | IntentRank Blog
SEO Bot Software: Legitimate Automation vs. Risky Tools
The most common advice about SEO bots is also the least useful: “avoid them.” That lumps harmless automation, smart workflow tools, and outright spam scripts into one bucket. For a marketing manager, that’s like calling Google Search Console an…
Original Research
Forrester
· Original study ↗
Methodology
Forrester discussion of zero-click buyer data in bot traffic; threshold phrasing 'exceeds 50%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global web visits: 50% bot traffic share. Source: Forrester (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bot-traffic-share-web-visits
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<blockquote cite="https://lighthousedata.io/data/bot-traffic-share-web-visits" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- bot traffic share for global web visits<br><small>Source: Forrester (2026) · <a href="https://lighthousedata.io/data/bot-traffic-share-web-visits" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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