B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- bot traffic share for news publisher websites (2025)
About 70 percent of traffic to news sites consists of bots and crawlers.
- Vendor case study assertion; specific measurement methodology not detailed
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Newspack
Primary
Tier B
https://wp.cloud/case-studies/newspack/ ↗
Source Article
Newspack
Case Studies > Newspack
Newspack clients’ soaring revenues, powered by WP Cloud performance
Local news publishers operate on razor-thin margins where every dollar counts and technical problems directly impact revenue. Newspack moved 330+ newsrooms to WP Cloud, eliminating downtime and infrastructure…
Original Research
Newspack
· Original study ↗
Methodology
Vendor case study claim; methodology not stated
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
Channelmulti-channel
Cite this stat
Plain Text
news publisher websites: 70% bot traffic share. Source: Newspack (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/news-site-traffic-bots-70pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/news-site-traffic-bots-70pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- bot traffic share for news publisher websites<br><small>Source: Newspack (2025) · <a href="https://lighthousedata.io/data/news-site-traffic-bots-70pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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