B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- bot traffic share for global internet traffic (2025)
Bots accounted for 53% of all internet traffic in 2025.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thales (Imperva)
Primary
Tier A
https://tillmancg.com/tillman-consulting-group-announces-strategic-partnership-with-anura-to-protect… ↗
Source Article
Tillman Consulting Group Announces Strategic Partnership with Anura to Protect Brands and Maximize Marketing ROI
Tillman Consulting Group Announces Strategic Partnership with Anura to Protect Brands and Maximize Marketing ROI
Quality Traffic. Trusted Partnerships. Proven Protection.
Tillman Consulting Group, LLC (TCG), a leading provider of high-quality digital media and customer acquisition solutions for the …
Original Research
Thales (Imperva)
· Original study ↗
Methodology
Thales 2026 Bad Bot Report (Imperva) global traffic analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global internet traffic: 53% bot traffic share. Source: Thales (Imperva) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/bots-share-internet-traffic-2025
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<blockquote cite="https://lighthousedata.io/data/bots-share-internet-traffic-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- bot traffic share for global internet traffic<br><small>Source: Thales (Imperva) (2025) · <a href="https://lighthousedata.io/data/bots-share-internet-traffic-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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