B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
$216,000,000
$216,000,000 -- mobile ad spend for Germany (2012)
eMarketer expects mobile ad spending in Germany to reach $216 million in 2012.
- forecast / projection
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$216,000,000
Unit
Currency Usd
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
eMarketer
Primary
Tier A
http://www.emarketer.com/Article/Usage-Diversifies-Mobile-Uptake-Grows-Germany/1009125 ↗
Source Article
Usage Diversifies as Mobile Uptake Grows in Germany
Original Research
eMarketer
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 (current) | $216,000,000 | |
| 2013 | $349,000,000 | +61.6% |
| 2015 | $914,000,000 | +161.9% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Germany: $216,000,000 mobile ad spend. Source: eMarketer (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile_ad_spend_germany_2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile_ad_spend_germany_2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$216,000,000</strong> -- mobile ad spend for Germany<br><small>Source: eMarketer (2012) · <a href="https://lighthousedata.io/data/mobile_ad_spend_germany_2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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