B Evidence Grade B Use with Hedging Aging

47%

47% — usage for market research professionals (2024)

Name: Usage Statistics
Creator: Lighthouse Research
Published: 2026-02-15

2024 · Survey · Pewresearch

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Source: Pewresearch View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-05-01 · How we verify data →

Source verified Evidence graded

Value

47%

Unit

Percentage

Data Vintage

2024

Entity

market research professionals

Study Type

Survey

Geography

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

67/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (8)

Pewresearch Primary Tier A

https://www.pewresearch.org/internet/2024/01/31/americans-social-media-use/ ↗

Confidence: 58/100 Vintage: 2024

Also cited by

backlinko.com https://backlinko.com/market-research-statistics

2026-02-15

LinkedIn https://business.linkedin.com/content/dam/business/marketing-solutions/global/en…

2026-02-15

HubSpot https://blog.hubspot.com/marketing/marketing-channels

2026-02-16

Wpbeginner https://www.wpbeginner.com/research/google-search-statistics-and-data/

2026-02-16

Inbeat https://inbeat.agency/blog/marketing-automation-statistics

2026-02-16

Sixthcitymarketing https://www.sixthcitymarketing.com/influencer-marketing-statistics/

2026-02-16

Unbounce https://www.unboundb2b.com/blog/complete-abm-marketing-research-report/

2026-05-01

Original Research

Statista · Original study ↗

Trend Over Time

Period	Value	Change
2024 (current)	85%
2024 (current)	47%	-44.7%
2024 (current)	32%	-31.9%

Segmentation

Industrymedia_entertainment RegionUS RoleAll marketers Channelsocial

Cite this stat

Plain Text

market research professionals: 47% usage. Source: Pewresearch (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/mobile-surveys-usage-2024

HTML Embed

<blockquote cite="https://lighthousedata.io/data/mobile-surveys-usage-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> — usage for market research professionals<br><small>Source: Pewresearch (2024) · <a href="https://lighthousedata.io/data/mobile-surveys-usage-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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