B Evidence Grade B Use with Hedging Current

39.3%

39.3% — usage for B2B marketers (2026)

Name: Usage Statistics
Creator: Lighthouse Research
Published: 2026-02-15

2026 · n=1,500 · Survey · Winterberry Group

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Source: Winterberry Group View source

Curated by Aaron Agius · Founder, Louder Online

Last verified: 2026-05-01 · How we verify data →

Source verified Evidence graded

Value

39.3%

Unit

Percentage

Data Vintage

2026

Entity

B2B marketers

Sample Size

1,500

Study Type

Survey

Trend

Stable

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

58/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Winterberry Group Primary Tier B

https://winterberrygroup.com/news/winterberry-group-report-us-connected-commerce-to-exceed-112b-in-2… ↗

Confidence: 1/100 Vintage: 2026

Source Article

Over reliance on Retail Media Networks and regional differences impact success globally NEW YORK, NY – February 25, 2025 00:01 EST – A new report released today by Winterberry Group, a strategic growth consultancy, reveals that US spending on Connected Commerce is set to exceed $112 billion in 2025.…

Also cited by

blog.hubspot.com https://blog.hubspot.com/marketing/marketing-channels

2026-05-01

Original Research

HubSpot · Original study ↗

Segmentation

Industrygeneral RoleAll marketers

Cite this stat

Plain Text

B2B marketers: 39.3% usage. Source: Winterberry Group (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/b2b-marketing-channel-email-usage

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<blockquote cite="https://lighthousedata.io/data/b2b-marketing-channel-email-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>39.3%</strong> — usage for B2B marketers<br><small>Source: Winterberry Group (2026) · <a href="https://lighthousedata.io/data/b2b-marketing-channel-email-usage" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>

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