C
Evidence Grade C
Use with Hedging
Aging
32%
32% — usage for market research professionals (2024)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2024
Entity
Study Type
Survey
Geography
Global
Trend
Stable
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive — corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
1
Citation Chain
90
Independence
90
Methodology
50
Freshness
60
Sources (8)
CBS News
Primary
Tier A
https://www.cbsnews.com/philadelphia/news/philadelphia-job-market-report-market-research-analysts-ar… ↗
Source Article
Philadelphia Job Market Report: Market Research Analysts Are In Demand
While you're concerned with checking people off your holiday shopping list, retailers are paying careful attention to your buying habits. Jill Schlesinger reports an entire industry has popped up around collecting and analyzing c…
Also cited by
backlinko.com
https://backlinko.com/market-research-statistics
2026-02-16
2026-02-16
2026-03-09
2026-02-16
2026-05-01
Original Research
Statista
· Original study ↗
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 85% | |
| 2024 (current) | 47% | -44.7% |
| 2024 (current) | 32% | -31.9% |
Segmentation
Industrymedia_entertainment
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
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Industry data from the source indicates that [claim]
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Plain Text
market research professionals: 32% usage. Source: CBS News (2024). Via Lighthouse Research Data — https://lighthousedata.io/data/proprietary-panels-usage-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/proprietary-panels-usage-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> — usage for market research professionals<br><small>Source: CBS News (2024) · <a href="https://lighthousedata.io/data/proprietary-panels-usage-2024" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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