B
Evidence Grade B
Use with Hedging
Current
41.7%
41.7% — usage for B2C marketers (2026)
Source:
View source
Curated by Aaron Agius
· Founder, Louder Online
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
41.7%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
1,500
Study Type
Survey
Trend
Stable
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
0
Citation Chain
20
Independence
70
Methodology
50
Freshness
95
Sources (3)
Coschedule
Primary
Tier B
https://coschedule.com/ai-marketing-statistics ↗
Also cited by
Blogging Wizard
https://bloggingwizard.com/influencer-marketing-statistics/
2026-02-15
blog.hubspot.com
https://blog.hubspot.com/marketing/marketing-channels
2026-02-16
Original Research
HubSpot
· Original study ↗
Segmentation
Industrygeneral
RoleAll marketers
Cite this stat
Plain Text
B2C marketers: 41.7% usage. Source: Coschedule (2026). Via Lighthouse Research Data — https://lighthousedata.io/data/b2c-marketing-channel-organic-social-media-usage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2c-marketing-channel-organic-social-media-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>41.7%</strong> — usage for B2C marketers<br><small>Source: Coschedule (2026) · <a href="https://lighthousedata.io/data/b2c-marketing-channel-organic-social-media-usage" target="_blank" rel="noopener">Lighthouse Data</a></small></blockquote>
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