B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- mobile site abandonment rate for mobile web users (2018)
An estimated 53% of users abandoned websites that took longer than 3 seconds to load.
- Estimated figure reported by Google
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://www.cyberlicious.com/how-to-increase-page-speed-improve-your-websites-performance/ ↗
Source Article
How to Increase Page Speed & Improve Your Website's Performance | Cyberlicious® Digital Candy for Sweet Results®
In 2018 Google rolled out the “Speed Update” where page speed was included as a ranking factor for mobile searches. This was an effort to help its users find answers faster. Essentially, faster websites provide a better user experience, and Google will now reward you for it.
Google’s data showed an …
Original Research
Google
· Original study ↗
Methodology
Google internal data cited in blog post; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile web users: 53% mobile site abandonment rate. Source: Google (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-site-abandonment-3s-load-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-site-abandonment-3s-load-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- mobile site abandonment rate for mobile web users<br><small>Source: Google (2018) · <a href="https://lighthousedata.io/data/mobile-site-abandonment-3s-load-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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