B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
65%
65% -- mobile site abandonment rate for Consumers in Australia and New Zealand (2018)
65% of Australian consumers abandon a poorly designed mobile site.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2018
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google / Accenture Interactive
Primary
Tier A
https://www.futr.com.au/insights/google-masters-of-mobile-australia-and-new-zealand-report/ ↗
Source Article
Google Masters of Mobile: Australia and New Zealand Report
Consumers have high expectations of brands and their experiences with them, which plays a critical role in their purchase decisions. To help brands elevate their mobile experiences, Google commissioned Accenture Interactive to benchmark the user experiences of the 100+ highest-trafficked mobile site…
Original Research
Google / Accenture Interactive
· Original study ↗
Methodology
Google-commissioned Accenture Interactive mobile experience benchmark
Methodology documented
Segmentation
Industryecommerce
RegionAPAC
Channelmulti-channel
Cite this stat
Plain Text
Consumers in Australia and New Zealand: 65% mobile site abandonment rate. Source: Google / Accenture Interactive (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/abandon-poorly-designed-mobile-site
HTML Embed
<blockquote cite="https://lighthousedata.io/data/abandon-poorly-designed-mobile-site" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- mobile site abandonment rate for Consumers in Australia and New Zealand<br><small>Source: Google / Accenture Interactive (2018) · <a href="https://lighthousedata.io/data/abandon-poorly-designed-mobile-site" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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