B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- mobile site abandonment rate for mobile site visitors (2018)
53% of mobile site visitors abandon a mobile site if it takes longer than three seconds to load.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://flarecom.com.au/how-micro-moments-can-help-you-attract-new-customers/ ↗
Source Article
Right now, potential customers are online looking for your business. And you might be missing them.
Scary thought, isn’t it?
Let’s face it, there’s a ton of content out there. It can be hard to find what you’re searching for – and if the content you’re producing isn’t providing what the people in yo…
Original Research
Google
· Original study ↗
Methodology
Cited statistic, original likely Google research on mobile page speed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile site visitors: 53% mobile site abandonment rate. Source: Google (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-site-abandonment-3-seconds
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-site-abandonment-3-seconds" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- mobile site abandonment rate for mobile site visitors<br><small>Source: Google (2018) · <a href="https://lighthousedata.io/data/mobile-site-abandonment-3-seconds" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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