B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
53%
53% -- mobile site abandonment rate for mobile website users (2018)
53% of mobile website visits are abandoned if a page takes longer than 3 seconds to load.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2018
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
mcfaddengavender.com
Primary
Tier B
https://www.mcfaddengavender.com/optimizing-website-mobile-devices/ ↗
Source Article
Optimizing Your Website for Mobile Devices - McFadden/Gavender | Marketing Industry Insights
How often do you visit your company’s website on a mobile device? You may have a great website when viewed on a desktop or laptop, but unless your site is optimized for mobile devices, you’re losing customers.
If you don’t think how your site loads and looks on a phone or tablet is important, here a…
Original Research
mcfaddengavender.com
· Original study ↗
Methodology
Cited statistic, original research not identified in text
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2018 (current) | 53% | |
| 2021 | 53% | 0% |
Segmentation
Industryecommerce
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
mobile website users: 53% mobile site abandonment rate. Source: mcfaddengavender.com (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-abandonment-3s-load
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-abandonment-3s-load" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- mobile site abandonment rate for mobile website users<br><small>Source: mcfaddengavender.com (2018) · <a href="https://lighthousedata.io/data/mobile-abandonment-3s-load" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.