B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
66%
66% -- ad spend for Mobile PPC spend (2026)
Mobile devices account for 66% of PPC spend.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Vijay Bhabhor
Primary
Tier A
https://vijaybhabhor.com/blog/google-adwords-campaign-setup ↗
Source Article
Google Ads Search Campaign 2026: Expert Setup Guide
📋 Key Takeaways
- ✓Google Ads holds 39.37% of the global PPC market with search campaigns accounting for 56.2% of ad investment
- ✓Businesses typically earn ₹2 for every ₹1 spent on Google Ads (200% ROI)
- ✓My profit-first approach focuses on ROAS optimization from day one
- ✓Start with ₹1,500-2,200…
Original Research
Vijay Bhabhor
· Original study ↗
Methodology
Percentage of PPC spend on mobile
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mobile PPC spend: 66% ad spend. Source: Vijay Bhabhor (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ppc-spend
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-ppc-spend" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- ad spend for Mobile PPC spend<br><small>Source: Vijay Bhabhor (2026) · <a href="https://lighthousedata.io/data/mobile-ppc-spend" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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