B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
67%
67% -- mobile open rate for B2B email recipients (2022)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
83
Source
Adestra
Primary
Tier A
https://www.cleverly.co/blog/email-marketing-roi-statistics ↗
Source Article
Email Marketing ROI Statistics: Why You Should Invest?
When it comes to digital marketing strategies, email marketing remains a top contender for B2B companies looking to optimize their return on investment (ROI). Email marketing remains one of the most effective and affordable digital marketing strategies.
With continuous advancements in technology, bu…
Original Research
Adestra
· Original study ↗
Methodology
Adestra
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 27% | |
| 2022 (current) | 67% | +148.1% |
Segmentation
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Cite this stat
Plain Text
B2B email recipients: 67% mobile open rate. Source: Adestra (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- mobile open rate for B2B email recipients<br><small>Source: Adestra (2022) · <a href="https://lighthousedata.io/data/mobile-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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