B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
27%
27% -- mobile open rate for B2B email recipients (2015)
27 percent of B2B email recipients open their emails on a mobile device.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
DDMA
Primary
Tier A
http://www.emerce.nl/research/e-mail-benchmark-2015-mailings-nog-niet-genoeg-op-ontvanger-afgestemd ↗
Source Article
E-mail benchmark 2015: mailings nog niet genoeg op ontvanger afgestemd - Emerce
E-mail benchmark 2015: mailings nog niet genoeg op ontvanger afgestemd
Responsive design is een must geworden in e-mailmarketing. Net als dynamische content en segmentatie. De consument gebruikt inmiddels volop de mobiel voor het lezen van mailings. Toch stemt slechts een handjevol organisaties zijn…
Original Research
DDMA
· Original study ↗
Methodology
Nationale E-mail Benchmark 2015 by DDMA
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 (current) | 27% | |
| 2022 | 67% | +148.1% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B email recipients: 27% mobile open rate. Source: DDMA (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/email-benchmark-2015-mobile-opens-b2b
HTML Embed
<blockquote cite="https://lighthousedata.io/data/email-benchmark-2015-mobile-opens-b2b" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- mobile open rate for B2B email recipients<br><small>Source: DDMA (2015) · <a href="https://lighthousedata.io/data/email-benchmark-2015-mobile-opens-b2b" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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