B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- second screen usage rate for mobile internet users (2013)
86% of mobile internet users use their devices while watching TV.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Smart Insights
Primary
Tier C
https://www.dbgtechnologies.com.au/blog/ ↗
Source Article
Blog | DBG Technologies
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Original Research
Smart Insights
· Original study ↗
Methodology
Cited by DBG Technologies blog, attributed to Smart Insights; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile internet users: 86% second screen usage rate. Source: Smart Insights (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-internet-users-second-screen-tv
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-internet-users-second-screen-tv" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- second screen usage rate for mobile internet users<br><small>Source: Smart Insights (2013) · <a href="https://lighthousedata.io/data/mobile-internet-users-second-screen-tv" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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