B
Evidence Grade B
Verified
accuracy verified by the review judge
Safe to Cite
Dated
$656,500,000
$656,500,000 -- mobile ad spend for US healthcare and pharma industry (2015)
eMarketer forecasts that US healthcare and pharma advertisers will spend $656.5 million on paid mobile advertising in 2015.
- Forecasted figure
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$656,500,000
Unit
Currency Usd
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
eMarketer
Primary
Tier A
https://www.emarketer.com/Article/Digital-Ad-Spend-US-Healthcare-Pharma-Industry-Catch-Up/1012526 ↗
Source Article
Can Digital Ad Spend in the US Healthcare and Pharma Industry Catch Up?
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
US healthcare and pharma industry: $656,500,000 mobile ad spend. Source: eMarketer (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-spend-us-healthcare-pharma-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-ad-spend-us-healthcare-pharma-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$656,500,000</strong> -- mobile ad spend for US healthcare and pharma industry<br><small>Source: eMarketer (2015) · <a href="https://lighthousedata.io/data/mobile-ad-spend-us-healthcare-pharma-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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