B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$3,000,000,000
$3,000,000,000 -- mobile ad spend for mobile advertising (2014)
BIA Kelsey forecasts that mobile advertising spend will reach nearly $3 billion by 2014.
- forecast
- nearly
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$3,000,000,000
Unit
Currency Usd
Data Vintage
2014
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Source
BIA Kelsey
Primary
Tier B
http://www.brafton.com/news/nielsen-says-mobile-video-platform-use-on-the-rise-800283282 ↗
Source Article
Nielsen says mobile video platform use on the rise
Original Research
BIA Kelsey
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile advertising: $3,000,000,000 mobile ad spend. Source: BIA Kelsey (2014). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-ad-spend-forecast-2014
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-ad-spend-forecast-2014" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$3,000,000,000</strong> -- mobile ad spend for mobile advertising<br><small>Source: BIA Kelsey (2014) · <a href="https://lighthousedata.io/data/mobile-ad-spend-forecast-2014" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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