B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
24%
24% -- click through rate for Mindshare Unilever shoppable social campaigns (2025)
Mindshare and Unilever's shoppable social media campaigns achieved a 24% click-through rate (CTR).
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Northfork
Primary
Tier B
https://northfork.ai/cases/mindshare-tranforms-social-inspiration ↗
Source Article
Mindshare transforms social inspiration into measurable retail outcomes activating shoppable moments across Unilever campaigns. | Northfork Cases
General CTR
Cart retention
new audience
Mindshare manages large-scale creator and social campaigns for global brands like Unilever. Engagement was strong but there was no consistent, scalable way to convert inspiration into real purchasing behavior.
Campaigns needed:
A frictionless path from creator…
Original Research
Northfork
· Original study ↗
Methodology
Vendor case study; CTR on shoppable social media placements
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mindshare Unilever shoppable social campaigns: 24% click through rate. Source: Northfork (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mindshare-unilever-social-ctr-24
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<blockquote cite="https://lighthousedata.io/data/mindshare-unilever-social-ctr-24" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- click through rate for Mindshare Unilever shoppable social campaigns<br><small>Source: Northfork (2025) · <a href="https://lighthousedata.io/data/mindshare-unilever-social-ctr-24" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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