B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
51%
51% -- purchase preference rate for younger Millennials (2020)
51% of younger Millennials are more likely to purchase from companies demonstrating social awareness.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Accenture
Primary
Tier C
https://blog.hollywoodbranded.com/promoting-diversity-in-hollywood-with-product-placement ↗
Source Article
Promoting Diversity in Hollywood With Product Placement
Promoting Diversity in Hollywood With Product Placement
Quick Answer
Hollywood Branded dives into the history of diversity on screen and how your brand can benefit from partnering with diverse productions.
How Inclusive Marketing Can Benefit Your Brand
Hollywood is changing, and diversity is finally…
Original Research
Accenture
· Original study ↗
Methodology
Research cited by O'Dwyer PR from Accenture
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
younger Millennials: 51% purchase preference rate. Source: Accenture (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-buy-socially-aware-brands
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<blockquote cite="https://lighthousedata.io/data/millennials-buy-socially-aware-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- purchase preference rate for younger Millennials<br><small>Source: Accenture (2020) · <a href="https://lighthousedata.io/data/millennials-buy-socially-aware-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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