B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
30,000,000
30,000,000 -- campaign impressions for Miffy | HiSmile collaboration (2025)
The Miffy and HiSmile collaboration generated over 30 million impressions in its first week.
- Source states 'over 30 million impressions'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
30,000,000
Unit
Count
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Joester Loria Group
Primary
Tier B
https://www.joesterloriagroup.com/portfolio/project-three-sng7y-jkgxx-kmlk5-64gk3-28jj6-whllz-mkg8c-… ↗
Source Article
Miffy | HiSmile — Joester Loria Group (Copy)
Case Study
Miffy | HiSmile
Blending Sweet Nostalgia With Product Innovation Led To A Sellout Success
We partnered Miffy with HiSmile for a toothpaste and toothbrush collaboration that became a viral sensation with over 30 million impressions in its first week. Blending Miffy’s timeless charm with Hi…
Original Research
Joester Loria Group
· Original study ↗
Methodology
Agency case study self-reported campaign metric
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Miffy | HiSmile collaboration: 30,000,000 campaign impressions. Source: Joester Loria Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/miffy-hismile-collab-impressions-first-week
HTML Embed
<blockquote cite="https://lighthousedata.io/data/miffy-hismile-collab-impressions-first-week" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30,000,000</strong> -- campaign impressions for Miffy | HiSmile collaboration<br><small>Source: Joester Loria Group (2025) · <a href="https://lighthousedata.io/data/miffy-hismile-collab-impressions-first-week" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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