B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- engagement rate lift for micro-influencers (1,000 to 50,000 followers) (2021)
Micro-influencers (1,000 to 50,000 followers) have up to 85% higher engagement with their audiences compared to influencers with 100,000 to 1 million followers.
- Represents an upper bound ('up to 85%')
- Specific primary study is not cited
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
playbookpublicrelations.com
Primary
Tier C
https://playbookpublicrelations.com/how-do-social-media-influencers-boost-pr/ ↗
Source Article
How Do Social Media Influencers Boost PR? - Playbook Public Relations
PR experts from Playbook PR explain how social media influencers can help boost your company’s brand. Read more on influencer PR on the Playbook PR blog.
Social media influencers have dramatically changed how content and PR can reach your target audiences. The influencer marketing industry will acco…
Original Research
playbookpublicrelations.com
· Original study ↗
Methodology
Referenced as 'studies have shown'; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
micro-influencers (1,000 to 50,000 followers): 85% engagement rate lift. Source: playbookpublicrelations.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/micro-influencer-engagement-lift
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<blockquote cite="https://lighthousedata.io/data/micro-influencer-engagement-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- engagement rate lift for micro-influencers (1,000 to 50,000 followers)<br><small>Source: playbookpublicrelations.com (2021) · <a href="https://lighthousedata.io/data/micro-influencer-engagement-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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