B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- engagement lift for micro-influencers (2021)
Micro-influencers drive 60% higher engagement levels compared to influencers with large followings.
- Comparison baseline is influencers with large followings
- Original research study source not specified
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bnlmediaconsulting.com
Primary
Tier C
https://www.bnlmediaconsulting.com/blog/how-to-market-to-generation-z ↗
Source Article
How To Market to Generation Z | Blog | BNL Media Consulting
How To Market to Generation Z
It’s nearly 2022 (holy flamingo, time goes fast!), which means it’s time to start prepping for your next year of marketing strategies. We’re here to tell you that it’s time to market to Generation Z. It may feel overwhelming to consider a whole new target demographic, b…
Original Research
bnlmediaconsulting.com
· Original study ↗
Methodology
Cited in agency blog; original study not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
micro-influencers: 60% engagement lift. Source: bnlmediaconsulting.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/micro-influencer-engagement-boost
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<blockquote cite="https://lighthousedata.io/data/micro-influencer-engagement-boost" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- engagement lift for micro-influencers<br><small>Source: bnlmediaconsulting.com (2021) · <a href="https://lighthousedata.io/data/micro-influencer-engagement-boost" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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