B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
15%
15% -- ad spend for brands' advertising budgets (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Franklin Madison Direct
Primary
Tier B
https://franklinmadisondirect.com/articles/how-marketers-can-fight-ad-fraud/ ↗
Source Article
As Seen on The Association of National Advertisers: How Marketers Can Fight Ad Fraud to Drive Results
Same Experts. New Name.
SeQuel Response and FM Engage are now Franklin Madison Direct. While our name has changed, everything else remains the same: our people, our process, and our passion for driving measurable results through direct marketing.
Blog
Navigating the programmatic advertising space ca…
Original Research
Franklin Madison Direct
· Original study ↗
Methodology
Spending on made-for-advertising (MFA) websites
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
brands' advertising budgets: 15% ad spend. Source: Franklin Madison Direct (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mfa_website_spend_percentage
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<blockquote cite="https://lighthousedata.io/data/mfa_website_spend_percentage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- ad spend for brands' advertising budgets<br><small>Source: Franklin Madison Direct (2025) · <a href="https://lighthousedata.io/data/mfa_website_spend_percentage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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