B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$36
$36 -- average cost per acquisition for Meta/Facebook (fintech consumer apps) (2026)
The average cost per acquisition (CPA) on Meta/Facebook for fintech consumer apps and neobanks is $35.60.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$36
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lever Digital
Primary
Tier B
https://foundrycro.com/blog/fintech-marketing-benchmarks-by-product-type/ ↗
Source Article
Fintech Marketing Benchmarks 2026 | Free Diagnostic | Foundry CRO
Key Takeaways
- The average fintech customer acquisition cost ranges from $50 for consumer neobanks to $14,772 for enterprise fintech, a 295x spread within the same industry. "Fintech average CAC" is meaningless without product type context.
- Reported CAC understates true acquisition cost by 2x to …
Original Research
Lever Digital
· Original study ↗
Methodology
Cited from PPCChief, Lever Digital
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta/Facebook (fintech consumer apps): $36 average cost per acquisition. Source: Lever Digital (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-fintech-cpa-35-60
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<blockquote cite="https://lighthousedata.io/data/meta-fintech-cpa-35-60" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$36</strong> -- average cost per acquisition for Meta/Facebook (fintech consumer apps)<br><small>Source: Lever Digital (2026) · <a href="https://lighthousedata.io/data/meta-fintech-cpa-35-60" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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