B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$54
$54 -- average cost per acquisition for Google Ads (all industries) (2026)
The average CPA across industries for Google Ads in 2026 is $53.52.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$54
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Altois
Primary
Tier C
https://altois.com/blog/understanding-cpa-in-google-ads-the-metric-every-advertiser-should-track/ ↗
Source Article
Understanding CPA in Google Ads: The Metric Every Advertiser Should Track
Original Research
Altois
· Original study ↗
Methodology
Industry benchmark table in blog article; underlying methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads (all industries): $54 average cost per acquisition. Source: Altois (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-cpa-across-industries-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/google-ads-cpa-across-industries-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$54</strong> -- average cost per acquisition for Google Ads (all industries)<br><small>Source: Altois (2026) · <a href="https://lighthousedata.io/data/google-ads-cpa-across-industries-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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