B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

$45

$45 -- average cost per acquisition for e-commerce advertisers (2026)

Name: Average Cost Per Acquisition Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2026 · webtools.co

The average cost per acquisition (CPA) for e-commerce advertisers is $45.27.

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Attribution: webtools.co View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

$45

Unit

Currency Usd

Data Vintage

2026

Entity

e-commerce advertisers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

webtools.co Primary Tier B

https://webtools.co/articles/ad-account-structure-best-practices ↗

Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Ad Account Structure Best Practices: Organize Campaigns at Scale

Ad Account Structure Best Practices: Organize Campaigns at Scale Your ad account is a mess. Campaigns named "Test 3 FINAL v2." Ad sets duplicated six times with overlapping audiences. Budget spread across 40 campaigns when 12 would do. Sound familiar? Here's what bad account structure actually costs…

Also cited by

webtools.co https://webtools.co/articles/google-ads-campaign-structure-guide

2026-09-27

Original Research

webtools.co · Original study ↗

Methodology

Industry benchmark cited in guide

Methodology documented

Segmentation

Industrymarketing

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Plain Text

e-commerce advertisers: $45 average cost per acquisition. Source: webtools.co (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-average-cpa-45-27

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<blockquote cite="https://lighthousedata.io/data/ecommerce-average-cpa-45-27" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$45</strong> -- average cost per acquisition for e-commerce advertisers<br><small>Source: webtools.co (2026) · <a href="https://lighthousedata.io/data/ecommerce-average-cpa-45-27" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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