B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
$21
$21 -- average cost per acquisition for Meta Ads (Facebook/Instagram, ecommerce) (2025)
WordStream 2025 benchmark data shows Meta Ads (Facebook/Instagram) average ecommerce CPA is $21.47.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$21
Unit
Currency Usd
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
WordStream
Primary
Tier B
https://webmedic.com/cost-per-acquisition-guide ↗
Source Article
Cost Per Acquisition (CPA) Formula | WebMedic
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Cost per acquisition (CPA) is the total cost of acquir…
Original Research
WordStream
· Original study ↗
Methodology
Cited from WordStream 2025 benchmark data; typical range $10-$55. Awareness + retargeting channel.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Meta Ads (Facebook/Instagram, ecommerce): $21 average cost per acquisition. Source: WordStream (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-ads-ecommerce-average-cpa-2025
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<blockquote cite="https://lighthousedata.io/data/meta-ads-ecommerce-average-cpa-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$21</strong> -- average cost per acquisition for Meta Ads (Facebook/Instagram, ecommerce)<br><small>Source: WordStream (2025) · <a href="https://lighthousedata.io/data/meta-ads-ecommerce-average-cpa-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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