B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

0.84%

0.84% -- click through rate for higher education paid social on Meta (2025)

2025  · Education Dynamics

Higher education paid social campaigns on Meta had an average CTR of 0.84% in 2025.

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Attribution: Education Dynamics View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
0.84%
Unit
Percentage
Data Vintage
2025
Entity
higher education paid social on Meta
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Education Dynamics Primary Tier B
https://click-vision.com/education-marketing-statistics ↗
Confidence: 59/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Education Marketing Statistics: Benchmarks & Trends for 2026
Education marketing statistics tell a clear story right now — and it’s one every enrollment marketer should hear. Budgets are tightening, AI is rewriting how students discover schools, and the competition for qualified leads has become relentless. Many institutions are still running strategies from …
Original Research
Education Dynamics · Original study ↗

YoY change: -4.5%

Industrymarketing
Plain Text
higher education paid social on Meta: 0.84% click through rate. Source: Education Dynamics (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/meta-ctr-2025
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<blockquote cite="https://lighthousedata.io/data/meta-ctr-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.84%</strong> -- click through rate for higher education paid social on Meta<br><small>Source: Education Dynamics (2025) · <a href="https://lighthousedata.io/data/meta-ctr-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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