B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- campaign response rate for Mercedes-Benz Sprinter Folder email campaign (existing small business customers with old Sprinters, contacted via Mercedes-Benz dealers) (2009)
The Mercedes-Benz Sprinter Folder email campaign targeted at small business owners achieved an 18% response quota (rate).
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2009
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Lukas Lindemann Rosinski Hamburg (Cannes Lions Direct award case)
Primary
Tier C
http://directdaily.blogspot.com/2009/06/mercedes-benz-folder-mailing.html ↗
Source Article
directdaily
Original Research
Lukas Lindemann Rosinski Hamburg (Cannes Lions Direct award case)
· Original study ↗
Methodology
Email campaign using a 'Sprinter Folder' delivered in Windows Explorer to small business owners; desired average response quota was met and exceeded with 18% response rate. Campaign by agency Lukas Lindemann Rosinski Hamburg; Silver Cannes Lions Direct winner.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mercedes-Benz Sprinter Folder email campaign (existing small business customers with old Sprinters, contacted via Mercedes-Benz dealers): 18% campaign response rate. Source: Lukas Lindemann Rosinski Hamburg (Cannes Lions Direct award case) (2009). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mercedes-sprinter-folder-campaign-response-rate-2009
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<blockquote cite="https://lighthousedata.io/data/mercedes-sprinter-folder-campaign-response-rate-2009" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- campaign response rate for Mercedes-Benz Sprinter Folder email campaign (existing small business customers with old Sprinters, contacted via Mercedes-Benz dealers)<br><small>Source: Lukas Lindemann Rosinski Hamburg (Cannes Lions Direct award case) (2009) · <a href="https://lighthousedata.io/data/mercedes-sprinter-folder-campaign-response-rate-2009" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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