B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- marketing budget allocation for Mediaocean (2013)
Approximately 10% of Mediaocean's marketing budget was allocated to social media in 2013.
- Self-reported estimate ('Probably around 10%')
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (5)
eMarketer
Primary
Tier C
http://www.emarketer.com/Article/Social-Media-Plays-Central-Role-Mediaoceans-CRM/1010062 ↗
Source Article
Social Media Plays a Central Role in Mediaocean's CRM
Also cited by
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ppc.land
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2026-08-22
Original Research
eMarketer
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mediaocean: 10% marketing budget allocation. Source: eMarketer (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mediaocean_social_media_budget
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mediaocean_social_media_budget" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- marketing budget allocation for Mediaocean<br><small>Source: eMarketer (2013) · <a href="https://lighthousedata.io/data/mediaocean_social_media_budget" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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